According to the motto “mova”, everything was in motion for 30,000 scouts at the largest Swiss federal camp in Goms in summer 2022. Right in the middle was the Swiss Post as the main partner and with it Benno B-Post, the all-rounder and postman. Because the scouts and Swiss Post have a lot in common: both bring Switzerland together. Benno brought the Post's brand promise to life and immediately developed a momentum of its own.
The project was executed by us and developed by the creative agency Hotznplotz. It won the Sponsoring Excellence Award 2023 for Best Activation.
Photo credits and more information about the different activations within the two storey Pavilion here:
mova.post.ch/de/erlebniswelt